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| People welcome admail when it is well done.. |
You may think of admail as something
that isn't terribly creative; just a form of advertising that you
cling to because you haven't found anything more effective yet. But
in reality, admail can be a huge boon to your company, even before
you host a convention.
Anything that comes in the mail, or anything
that is delivered in a print version, shows greater intent on the
part of the sender. And this means that people are more likely to
open a piece of direct mail than, say, an email.
So if you already have this level of
commitment, why not use it to your advantage? There are some really
useful ways to get the word out about your convention and to generate
interest in all you're doing. Let's take a look at just three of
those ways:
Targeting Trade Show Attendees
Your local print shop can help you
create a direct mail campaign that targets just your potential trade
show attendees. For example, you can tailor your campaign to their
previous interests and activities, highlighting items of interest
that could get them more intrigued by your trade show.
You could also
tailor the campaign to the attendees' preferences—say, for example,
using all recycled paper and non-toxic inks in a print campaign for
those who have shown a concern for the environment. This leve of
personalized attention can be achieved in mass if you use printers.
Targeting Companies with Direct
Mail
You can also entice companies to
your convention by using a clever direct mail campaign. You can use
your materials to explain why the convention offers value to this
particular corporation. What can they expect to achieve or learn if
they send their people to you? You can further tailor your campaign
by offering hotel suggestions, schedules, and highlighting local
amenities that convention-goers might want to check out.
In a place
like Las Vegas, the sheer number of events and sights can be
overwhelming, so it can actually be quite helpful to large companies
if you can offer an itinerary or at least suggestions on what
convention-goers can expect while they are attending the show.
Using Las Vegas Printers for
Local Distribution
Sometimes, it's easy to overlook the
potential in your own back yard. And that's why it's essential to use
a local print company to assist with your marketing efforts around
Las Vegas. Your local shop can help with door hangers and show dailies
that advertise the event to local citizens who might be interested in
what you have to offer.
If you try to do this with a company that's
not local to Vegas, you could wind up spending a lot of money and
time trying to find someone to distribute the materials around the
city.
Admail doesn't have to be boring and
bland. In fact, a printing company can help you create a campaign
that is engaging, informative, and offers great value to your
potential attendees.
After all, you want your admail to be opened,
bookmarked, and held onto—not tossed into the recycling bin. So
find a local printer who can help you create the campaign you want!
