Trends in Poster Printing for 2013

Poster printing is one of the most flexible and engaging types of media you can use for your business. And no one uses movie posters to better or more engaging effect than the film industry. If you want to create posters for your business, it’s worthwhile to study the trends of poster design in the film world. These movie studios spend millions of dollars on graphic design for posters every year; they are the trendsetters and the experts on this type of media design. 

So, in this article, we’ll discuss three of the top poster trends for 2013 so you can make a few choices of your own.

Trends in PosterPrinting: Orange and Black

One of the most common trends among movie poster printing—particularly in the realm of action-adventure movies—is the use of a black and white image with a splash of orange for color. You can see this trend in films such as “Bangkok Dangerous,” “Transporter,” and “The Expendables.” This is a particularly arresting style because the colors are so striking—this is perfect for conveying action, danger, and movement.

How best can this trend be adapted by the industry? Well, it can be used to great effect if your products are walking a thin line. Let’s say, for example, you need to advertise something that’s on the cutting edge, and need an arresting way to show how edgy the product is. This color combination invokes exactly the kind of action you want to show.

Trends in Poster Printing: Nature and Blue

Movie posters have long established the trend of nature shots set against a deep blue background. You can see this in examples like the posters for “Fly Away Home,” “Flipper,” and “White Fang 2.” These are gorgeous, evocative posters that can be used to great effect if you want to create an image that incorporates nature into your business.

For example, if you have a nursery and want to advertise a new type of plant you are selling, you can use the nature shots and deep blue background to great effect. Other industries that can use this type of composition well include aquariums, pet stores, zoos, botanic gardens, and any business that wants to advertise an eco-friendly product.

Trends in Poster Printing: The Mosaic Look

Another popular trend in poster design is the mosaic look, especially the mosaic look imposed onto a single object that takes up most of the poster. In movie posters, you can spot this trend on posters for “The Truman Show,” “The Next Three Days,” and “Lord of War.” This mosaic look adds depth, visual interest, and texture to the flat surface of a poster, because it is composed of hundreds of tiny images that are fitted together to make one large image.

 

This look can be particularly compelling if you have a lot to share, and don’t want to clutter your poster with words. By using the mosaic technique, you can use many small pictures that add together to tell the larger story of what you want to sell.

Changing Customer Demands in Las Vegas Printing

The competition for Las Vegas printing has never been a tighter race. As we near 2013, customer demands have changed. Not only do our customers expect more—they expect better. The stakes for print jobs have changed; low prices and quick turnaround no longer guarantee a customer’s loyalty.

The trends for 2013 are clear: green printers, higher levels of customer convenience through digital means, and continued improvement in both quality and value of products. Let’s examine each of these trends in a bit more depth.

Las Vegas Printing Must Offer Green Solutions

Customers are more environmentally savvy than they were in decades past. They understand that the print business can be wasteful of resources, and they are looking for green printers who offer more environmentally friendly solutions for routine print jobs. It’s up to printers in Las Vegas to answer this challenge, and strive to find new ways to keep their customers happy.

Print shops need to reduce the amount of resources, such as paper, that they use. They need to recycle inks, papers, and other materials rather than simply tossing them out. And they need to obtain certification from an outside third party that can verify the genuineness of their efforts to reduce their carbon footprints.

Las Vegas Printing Must Offer Online Services

Back in the day, a customer had to come in to a print shop during working hours to place an order. Then they had to come back to sign off on a proof before a job could begin. This process, so tedious and labor-intensive, must be replaced by digital means to help accommodate customers’ busy schedules.

To stay ahead of the game, print shops have to offer online alternatives. At a minimum, they need to deliver PDF proofs via email so that a customer no longer has to come in to sign off on them. Offering a web portal that allows customers to upload documents and place orders is fast becoming a necessity, too. The portal, after all, is open 24-7 for the convenience of your customers. No longer must they change their schedules to suit the printers’ schedules.

Las Vegas Printing Must Offer Quality and Value

This is nothing new, but changes in technology don’t mean that customers want to pay more for items that are made with less quality. So even though print shops strive to offer digital options and reduce, reuse, recycle, they still have to offer the same—or better—service than before.

With the variety of options available for those customers seeking print jobs, local Las Vegas printing shops have to go the extra mile. By offering the highest quality offset and digital printing jobs for customers, we can be assured that they will buy locally every time rather than going overseas.

These trends will keep Las Vegas printing shops on their toes for the year to come. But by focusing on improvement in one—or even all three—of these areas, a local Las Vegas printer can offer the best possible service to its customers.

3 Effective Ways to Use Admail before a Convention

People welcome admail when it is well done..

You may think of admail as something that isn't terribly creative; just a form of advertising that you cling to because you haven't found anything more effective yet. But in reality, admail can be a huge boon to your company, even before you host a convention.  

Anything that comes in the mail, or anything that is delivered in a print version, shows greater intent on the part of the sender. And this means that people are more likely to open a piece of direct mail than, say, an email.

So if you already have this level of commitment, why not use it to your advantage? There are some really useful ways to get the word out about your convention and to generate interest in all you're doing. Let's take a look at just three of those ways:

Targeting Trade Show Attendees

Your local print shop can help you create a direct mail campaign that targets just your potential trade show attendees. For example, you can tailor your campaign to their previous interests and activities, highlighting items of interest that could get them more intrigued by your trade show. 

You could also tailor the campaign to the attendees' preferences—say, for example, using all recycled paper and non-toxic inks in a print campaign for those who have shown a concern for the environment. This leve of personalized attention can be achieved in mass if you use printers.

Targeting Companies with Direct Mail

You can also entice companies to your convention by using a clever direct mail campaign. You can use your materials to explain why the convention offers value to this particular corporation. What can they expect to achieve or learn if they send their people to you? You can further tailor your campaign by offering hotel suggestions, schedules, and highlighting local amenities that convention-goers might want to check out. 

In a place like Las Vegas, the sheer number of events and sights can be overwhelming, so it can actually be quite helpful to large companies if you can offer an itinerary or at least suggestions on what convention-goers can expect while they are attending the show.

Using Las Vegas Printers for Local Distribution

Sometimes, it's easy to overlook the potential in your own back yard. And that's why it's essential to use a local print company to assist with your marketing efforts around Las Vegas. Your local shop can help with door hangers and show dailies that advertise the event to local citizens who might be interested in what you have to offer. 

If you try to do this with a company that's not local to Vegas, you could wind up spending a lot of money and time trying to find someone to distribute the materials around the city.

Admail doesn't have to be boring and bland. In fact, a printing company can help you create a campaign that is engaging, informative, and offers great value to your potential attendees. 

After all, you want your admail to be opened, bookmarked, and held onto—not tossed into the recycling bin. So find a local printer who can help you create the campaign you want!